Taken from the EQ-IQ Guide to Guilds…
A guild is a player-founded and player-run organization within the game. Guilds, like the people who form them, have many different modes of operation and goals. Some guilds exist purely as a social network of players who enjoy gaming together, while others work long and hard to reach end-game content and to become rich and powerful.
Guilds are not for everyone. I was not in a guild for most of my EQ playing career. I have only been part of a guild for about a year now. The reasons I joined a guild were simple. I wanted to have the opportunity to experience the end game content and to avoid pick up groups. With a guild you are more likely to finish a dungeon crawl than you would if you were in a pick up group of players you do not know. As some may have experienced in there own journeys in the game is that most PuG’s end poorly. Everyone in the PuG has no obligation to you or your goal within a zone. Usually when a PuG formed it’s in the interest of the group’s leader to obtain his or her goal. Once they obtain the goal the group tends to fall apart more often than not. With a guild you still can experience these things but most of the times you are likely to see the groups last a bit longer. This is because a good guild will weed out the selfish or bad players which tends to enhance the game experience for all in the guild.
This comes full circle to the first paragraph where I said that a Guild is a play run organization. That’s the key word here, Organize. When forming groups or raids from a guild, they are usually organized. What I mean is there is a goal set as to why your are going to do the content, whether it is for loot, killing named mobs for AA, completing quests, etc… One of the main reasons so many PuGs fail is the lack of the group members understanding these goals. If the group leader just needs to kill one mob for a quest completion then he will have little interest in finishing the zone or helping others with their goals if no one has let him or her know what you need or want. With guilds this communication should be disclosed before the group gets started. In a well ran Guild you will find this to be the case.

Everyone will join a guild for various reasons. Some people love the social aspects of MMO’s and look for guilds that tend to have very active social community. Some like to role-play and should find a guild that tends to or requires its members to role-play. There are guilds for hard core raiding. These Guilds are not for the faint of heart but are more for people whom are very extroverted and high achievers. There are guilds that balance the raiding, role-playing, crafting, etc… It will take some research and in game discussions to find the right guild for your play style. Most well organized guilds with have what we call a Guild Charter. This is a document that outlines who the guild is, their goals, expectations and how the Guild is structured. If you find a guild that does not have a charter then I would avoid joining them. Anyone whom has been running guilds within MMO’s regardless of the game should know they need one.
Advantages and Disadvantages
This topic kind of goes along with why would you want to join a guild. For one there are many advantages in joining a Guild in EverQuest II. You get a discount on many items in the game by using status in addition to plat. Status is earned by doing certain quest in the game such as Heritage Quests or city WRITS. You can also earn status by killing certain Raid mobs as well as selling of items that are dropped in game for status to a status vendor. You then use this status along with plat to purchase things like mounts or player housing at a discount rate. Many of the discounts also require the Guild to be of a certain level. Yes Guilds have the same level system as a player does, more on that later. Now some mounts just require you to be in a guild just to buy regardless of discounts or not. You are also allowed to purchase titles that others cannot. This is not much of an advantage unless you’re a title junkie. There are hundreds of titles available in the game and some people love to have these.
Other advantages are you get to meet other people on a regular basis. For those whom love to socialize this is a big draw for them. Many guilds become like family to some players. Along with that you will be able to form up regular groups and become familiar with each others play styles. This makes it easier to complete content in the game.
Guilds that have Guild Halls will also bring much advantage with their Guild Amenities. This will be covered later but the Guild Halls can hold certain Amenities that make life easier for players. Some of these amenities help with travel. You can use the Guild Hall as a central place for your travel or getting around in Norrath. You get a Call to Guild Hall spell that will transport you to your Guild Hall. The Cool down is 15 minutes. Much better than the Call to City Spells, this has a cool down of 1 hour. From here if your Guild has the transportation Amenities you can get to just about anywhere in the game world fairly quick. You can even go right to your own house from the Guild Hall and even access your vault right form the Guild Hall Door. There are many more of these amenities which I will cover soon.
Now for the disadvantages, yep there are defiantly some. The disadvantages are different for both the player or the leader and their officers but many are shared. The number one disadvantage is DRAMA. This is strictly my subjective opinion but you will be subjected too much drama when you are part of a guild. No matter how hard a guild tries to curve drama it always rears its ugly head. What is drama? Drama are the events in a guild usually started by a disagreement with a player towards, a policy, misperception or other conflict that becomes public within the guild chat, webpage or voice channel. Just as in real life guilds can bring us politics, religion, clashes of personalities and much more. This is a guild leader’s nightmare. Guild Drama just simple ruins the fun for everyone and if the leaders do not deal with it swiftly it can break apart a great guild in a hurry. The best guilds run with the least drama. Drama makes people not want to play, leave the guild, and gives the guild leader massive headaches!
Here are some good reads on Guild Drama:
http://priestlyendeavors.wordpress.com/2007/09/24/guild-drama/
http://ulduar25.com/dealing-with-guild-drama/
http://g0thicicecream.wordpress.com/2009/01/14/raiding-in-eq2/
http://mmohub.org/news/how-to-prevent-elitism-stop-drama-in-your-guild/457/
Common disputes that lead to drama:
I never get any Loot!
I never get picked for the raid!
No one ever helps me!
Why was I skipped over for promotion?
Why am I not in the main tank group?
Why is he the Class Leader and not ME?
So and so doesn’t do anything.
Girls can’t tank.
Some more disadvantages are you may feel guilty if you don’t help out on the guild raid or that guild member’s plea for another player to help out on a difficult quest when you are in the middle of a quest or crafting session. You can begin to worry about your perception towards other. Some guilds require you to donate plat and status to help the Guild funding. Yes Guilds are not completely free to run in game and even out of game has costs. Many guilds have Websites and use other third-party applications. This will require you to sometimes be a little technical savvy. Many Guilds use and require, when grouping, voice chat systems like Team Speak or Ventrilo which require you to download and setup. This can be a challenge for some players with little computer experience. Heck this can be a challenge to even the PC savvy users. I still think that there are many more advantages then disadvantages but that is just my opinion.
Catch Show #14 about Guilds